{"id":435,"date":"2026-03-09T11:36:49","date_gmt":"2026-03-09T11:36:49","guid":{"rendered":"https:\/\/sunflorae.com\/fragrance-concentration-guide-edp-edt-parfum\/"},"modified":"2026-03-09T15:25:42","modified_gmt":"2026-03-09T15:25:42","slug":"guide-de-concentration-des-parfums-edp-edt-parfum","status":"publish","type":"post","link":"https:\/\/sunflorae.com\/fr\/fragrance-concentration-guide-edp-edt-parfum\/","title":{"rendered":"Comprendre la concentration des parfums : EDP vs EDT vs Parfum"},"content":{"rendered":"<p>L'une des sources de confusion les plus courantes pour les acheteurs qui entrent dans la cat\u00e9gorie des parfums en gros est la concentration des parfums. Voici une explication claire.<\/p>\n<h2>Parfum (Extrait de Parfum)<\/h2>\n<p>Concentration la plus \u00e9lev\u00e9e : 20-30% huile de parfum. Le parfum est le format le plus intime, le plus durable et le plus cher. Une petite application dure de 8 \u00e0 12 heures. Les prix de vente au d\u00e9tail sont g\u00e9n\u00e9ralement sup\u00e9rieurs de 40 \u00e0 60% \u00e0 ceux d'un EDT \u00e9quivalent. Id\u00e9al pour les cadeaux de prestige et les boutiques de luxe.<\/p>\n<h2>Eau de Parfum (EDP)<\/h2>\n<p>Concentration de 15-20%. C'est le point id\u00e9al pour la plupart des cat\u00e9gories de parfums vendus au d\u00e9tail - suffisamment fort pour durer toute la journ\u00e9e, mais suffisamment accessible pour \u00eatre achet\u00e9 tous les jours. Le format EDP est d\u00e9sormais le format dominant pour les parfums f\u00e9minins et conna\u00eet une forte croissance pour les parfums masculins.<\/p>\n<h2>Eau de Toilette (EDT)<\/h2>\n<p>5-15% concentration. Le format classique, en particulier pour les parfums masculins. Frais et l\u00e9ger, id\u00e9al pour le sport et les tenues d\u00e9contract\u00e9es de tous les jours. Les prix plus bas font d'EDT le moteur du volume pour la plupart des gammes de vente au d\u00e9tail.<\/p>\n<h2>Ce que vos clients ach\u00e8tent<\/h2>\n<p>Dans l'ensemble de notre r\u00e9seau de grossistes, l'EDP repr\u00e9sente maintenant environ 58% de toutes les unit\u00e9s exp\u00e9di\u00e9es, avec l'EDT \u00e0 32% et le Parfum \u00e0 10%. L'\u00e9volution de l'EDP refl\u00e8te une pr\u00e9f\u00e9rence plus large des consommateurs pour la long\u00e9vit\u00e9 et la valeur par application.<\/p>\n<p>Lors de la cr\u00e9ation de votre gamme initiale, nous vous recommandons de donner la priorit\u00e9 \u00e0 l'EDP dans vos 2 ou 3 marques principales, et de stocker EDT comme point d'entr\u00e9e \u00e0 bas prix pour l'acquisition de nouveaux clients.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un guide pratique pour les acheteurs en gros sur les niveaux de concentration des parfums, leur impact sur les prix et ce que veulent r\u00e9ellement vos clients au d\u00e9tail.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-wholesale-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1) - 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